KNOCK ON BANGKOK’S DOOR

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I am in no way interested in immortality,  But only in the taste of tea.”

 – Lú Tung (790-835), Tang Dynasty poet

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(Above: The first tea garden in Ootacamund (Udhagamandalam/Ooty), South India, was planted in 1863)

Everybody knows something about Tea. With its distinct flavour and aroma, it is arguably world’s best-loved refreshment. Tea had reached the West from China where it was consumed for more than four thousand years. Last December, just in time when the old year was wrapping up and launching into the Year of the Horse, dressed in the best British heritage and its colonial history, the fragrant cup of green gold finally came knocking on the door of Bangkok.

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Harrods, the globally renowned British Department Store synonymous with quality, luxury and an array of merchandise and with a history that spans over 160 years, has opened their first “Harrods Tea Room” in Bangkok where the equilibrium of “coffee culture” is rapidly tilting to “tea culture” – an aspiring lifestyle.

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A Thai newspaper recently wrote: “Coffee is Out; Tea is In” – a trend that is also catching up in large cities here in India where tea shops are common features in villages. As Carina, who favours coffee, recently quipped, “The moment ‘you’ shifted from Coffee to Tea back in 2008, I knew this is bound to happen!

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Reportedly a project between Harrods and the CEO of LME Co., Ltd (distributor of ready-to-wear fashion brands) in partnership with Thai-MC (Mitsubishi Corporation Japan), Harrods Tea Room is located at Siam Paragon, a trendy luxury shopping mall in the centre of Bangkok.

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There, in Harrods traditional ambiance, we can enjoy not only tea, clipped from plantations in Sri Lanka (earlier Ceylon), India and Kenya (all former British colonies), but a variety of British delicacies.

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Harrods is no stranger to trade in tea. Indeed, the humble beginnings of Harrods is linked to tea since Charles Henry Harrod (1799–1885) moved to Knightsbridge, London in 1849 as a small tea merchant– at a time when tea could be afforded only by the wealthy due to its high price.

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Being one of the English tea traders was advantageous since they had unrivalled access to tea from India and Ceylon due to the involvement of the British East India Company. Tea was also sold as medicine to cure cold, fever, giddiness, headache, stomach-ache, pain in the joints, cleansing the kidneys, for clear eye-sight, to strengthen the memory, to prevent sleepiness, etc.

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Harrods Tea Room has a rather conspicuous statement of no pretences to anything but luxury. You could feel a palpable air of optimism as you walk into it. In addition to the tables set outdoors, the main split-level dining area of about 280 Square metres offers a seating capacity of approximately 80 plus guests.

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Brightly lit, the whole area has the colour-scheme of Harrods green and cream. Clean and convivial, the high ceiling, marble floor, ceiling-to-floor windows, furniture and interior decor characterise a classical British elegant theme, even though some extra unique elements have been added to bring newness.

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Each dining table is set in definite Harrods style with their insignia inscribed on the tableware.

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All of these are calibrated to inspire an authentic Harrods look and feel that would ensure that the clients feel they are at Harrods Knightsbridge Store in London.

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In spite of the present political adversity, Thailand has retained its position as a giant amongst tourist destinations where echo-tourism is encouraged in the right manner. Getting into figures, the revenue from tourist visitation adds up to more than 10 percent of its gross domestic product.

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Located at the centre of Asia, the first European presence in Ayutthaya/Siam came with the arrival of Portuguese in 1511, followed by the Dutch (1605), the British (1612), the Danes (1621) and the French (1662).

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18To this day, Thailand remains a place so welcoming to outsiders. As fond as we are of this lovely country, there are many in romance with Thailand’s culture, traditions, warm weather, interesting sights and places, towns and villages, flora and fauna, stunning beaches and islands, affordable cost of living, business opportunities, good eateries, dynamic nightlife, and most importantly, the pace of life and charm of the people, which entice many to seek a fresh start there.

The Tea Room emphasises the four core elements in equal balance: the cuisine, the wine, the service, and the total ambience.

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The few times we had been to this Harrods Tea Room, we had enjoyed delicious dishes (Harrods Heritage hand-wrapped Beef Wellington, Roast Beef with Yorkshire pudding, etc.) personally prepared and impressively set up for both visual and consumption perspectives by Chef Nicolas Bourel. People eat with their eyes first. Bon appetit.

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21Good cooking starts with the best ingredients. When the heat is on in Harrods’ new kitchen, a succession of British gourmet favourites like Bangers and Mash, Blue Water River Prawn Thermidor, Homemade Shepherd’s Pie, Truffle-poached eggs Benedict with Scottish Smoked Salmon, Fish & Chips (reputed to be the traditional meal of England and the first English take-home dish), Spicy Crab Cakes, Salads, etc., and for the Continental spin, Quiche Lorraine, pasta and risotto, are cooked.

Besides the choice of wine and traditional appetizers, the bold and beautiful Menu offers an extensive range of food which also forms part of their Take-away service.

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The quintessential British Afternoon Tea, a staple in British culture, is regarded as a Pick-me-up. It offers a choice of premium teas from Harrods tea gardens; gourmet coffees with a cloud of milk and chic café sweets and pastries.  We were served special treats of freshly cut finger sandwiches, home-Baked English scones and fine tea pastries.

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Open for all-day dining on every day, swift, efficient and genuinely friendly members of staff greet each customer with much enthusiasm – and most importantly, with smile, the Thai national charm and reality.

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Professionally trained and neatly attired in crisp black and white with ‘Boater’ (hat), they display ‘timeless, sophisticated elegance”, not flamboyance. The energy and grace of these floor attendants is complemented by the optimism and enthusiasm of Ms. Rapeeporn Onsuratoom, the Tea Room Manager.

27aGood staff is the backbone of any successful restaurant and it is amazing what you can achieve if you do not care who gets the credit.

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Closer to the Tea Room is Harrods Boutique displaying a variety of their souvenirs such as bags, cute bears, soft toys, hampers, cookies, chocolates, coffees, teas, etc. Large size dressed teddy bears adorned the Harrods-wing at strategic locations.

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Food is a vast bridge across cultures. Think for a moment about fine dining in Bangkok. It is a world-class city where you can find trendy restaurants with Michelin-starred chefs to street eateries, teeming with diners at any given time of the day.

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According to an expatriate Chef, “Bangkok is now the food centre of Southeast Asia.” Bangkok Thais are aware of their cosmopolitan city’s delightful array of eateries offering culinary options of various countries.

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Speciality restaurants, Coffee houses, Irish pubs, Bistros, Bars abound in the contemporary food culture.

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The globalisation has increased the number of entrants into the domestic market, exerting a strong influence on expectations and options of the customers. They know which eateries hold their faith by keeping the same standards, quality and consistency.

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They are aware of the various global brands, including KFC, McDonald’s, Mister Donut, Burger King, Pizza Hut, Auntie Anne’s, Swensen’s, etc – they are all there and more are entering the increasingly competitive environment of Thai foodie market.

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Like Donq Bakery, the 100-plus year old bakery chain of Japan that opened its first branch in Bangkok at Central World Plaza and the Japanese Restaurant “Tenya” (Tempura Tendon Tenya), more foreign foodservice outlets are establishing their brand-name franchise options.

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No wonder, plans are in progress to open further Harrods outlets there. Complementing these outlets would be Harrods’ Café in Suria KLCC, Kuala Lumpur (Malaysia) and “Harrods: The Plantation Rooms” in Ginza Mitsukoshi, Tokyo (Japan).

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The constant queue of clienteles which includes many farangs (Westerners) waiting to savour the Harrods experience affords a clear-eyed perspective about the success of this flagship Tea Room on the Ground Floor (G32) of Siam Paragon.

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It also validates the fact that the City of Angels is an ideal choice for Harrods’ winner business plan to create value and gain competitive advantage in the global market.

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Then again, with all those food lovers coming in, expect the room to erupt into frenzied activity.

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Nothing can substitute experience. When you think of the personalities and principles behind this restaurant, none is short of expectation for a little taste of good living that could possibly become part of all the good times that deserve to be remembered. Enjoy every day.  Jo.

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(© Photos: Carina-Joseph Sebastine/Manningtree Archive)

17 thoughts on “KNOCK ON BANGKOK’S DOOR

  1. Wow! now that’s a Harrod’s I’d love to visit. I’ve been to the London one a couple of times and was not impressed. (The staff in Thailand really do seem to have the original Harrod’s quality about them.) Once again your post is educational Jo. I’ve learned something new. And oh how I remember Roast beef and Yorkshire pud! Yum-yum! Sunday dinner at home (Scotland). I love the photographs too. Especially all the cute bears. And of course I do love my tea. Really enjoyed this post Jo, thanks for sharing your wonderful knowledge. :-)

    • Thanks for your comments, Elizabeth. “The Veranda” of Mandarin Oriental Bangkok is one of our favourite restaurants for sit down dining. But that conviction was slightly jolted since our first meal at Harrods Tea Room in Bangkok. Besides the quality of food and ambiance, it was the good customer service that caught our attention. Genuinely friendly and effective listeners, the staff displayed good knowledge in their description of menu items. They have a way of making the customers feel important and appreciated. And their smile – very fetching, indeed! – something we long to see often in my part of the world.

  2. I didn’t know Bangkok had a good variety of foods like India. I got an idea about Bangkok now even not able to go there so far. Maybe my next destination is Bangkok. Thanks for sharing your experience.
    Looking forward for more updates. Good Luck..

  3. As always your documentary fascinate me .
    I love photos so attractive.
    Bangkok, a travel that I hope to achieve !
    Josef, have a nice day and yet thank for sharing .

    • Thank you. I am fine and busy gearing up for another trip. Glad to know that you are scheduled to visit Madrid – one of our favourite places. Don’t forget to visit El Monasterio de San Lorenzo de El Escorial, Museo Nacional del Prado, etc. Have a lovely lovely time in Madrid.

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