VIVA BRITANNIA – 1: LONDRES

Brace yourself! The Hollywood propaganda machine is already spinning to rake in the harvest from the success of the upcoming 23rd James Bond vehicle “Skyfall” slated for release in UK on October 26 this year. With the first ever 007 fragrance already launched, the posters, trailers, advertisements, even star promotions are all going to emerge in full swing. Conversely, as in the previous years, countless Dick-Tom-&-Harry of the media are going to come up with their versions of promotions through reviews, magazines, interviews, music albums, as well as books like “James Bond, The Authorised Biography of 007” by John Pearson (author of “The Life of Ian Fleming” (1966)), a fictional biography constructed from bits and pieces of Bond’s personal history littered in Ian Fleming’s novels.

Not unlike Superman, Tarzan, Flash Gordon, etc, the merchandise, collectables and mementos related to Bond films had invaded the market early since the first Bond movie “Dr. No” (1962) produced under the banner of Harry Saltzman and Albert R. Broccoli hit the screen. Commercial product placements, video games, jigsaw puzzles, toys, swimming fins, holiday tours worthy of James Bond, by-products licensed to thrill the iconic British spy such as Aftershave to underwear to drinks, skiing gadgets, spy-phone; limited collection of fashion trends from sunglasses to stilettos to fishnet tights; window displays – all of these have appeared through the course of the longest running Bond film series.

As Eon Productions celebrate 50 years of Bond this year and also with the impending excitement of Christmas and New Year, more novelties in this field bearing 007 trademark can be anticipated. At some stage in this phenomenon, certain careers will be made, some destroyed – all linked to one thing: financial success. Nobody does it better than James Bond.

In 2006, when “Casino Royale”, the debut film of Daniel Craig as James Bond came out, the upmarket London store Harrods (in Knightsbridge) put up a beautiful display in all their frontage windows featuring gadgets and styles from that movie. Some of those lovely scenes in London, photographed by me, are presented below for your enjoyment….

 

 

 

 

 

 

 

 

 

 

 

(Text and photos © JS/Manningtree Archive)

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